From the age of 50 onwards we create a whole range of experiences that mark our expressions and contours, so both our skin care routines and habits change.

The skin feels the effects of the passage of time.

One of the main skin problems is dryness, which is accompanied by a greying of the skin and an obvious lack of elasticity. This is because when estrogen levels plummet during the menopause, the skin is unable to maintain adequate hydration or produce collagen and so suffers a loss of natural lipids (ceramides and fatty acids), causing the skin to become inflamed and dehydrated, affecting the skin's moisture barrier.

On the other hand, the loss of estrogen in the skin's pH becomes more acidic and increases its alkalinity, which further weakens the skin's moisture barrier, making it more dry, sensitive, dull and lacking in suppleness. So restoring the skin's pH will be essential.

Another skin problem that begins to appear in this age group is sagging and deepening fine lines due to the loss of collagen and elastin. In addition, facial muscles, the corners of the lips and the skin of the neck and décolleté weaken due to the natural loss of hyaluronic acid, which is responsible for retaining water in the skin cells, causing the loss of resistance and flexibility of our skin.

 

MYOKŌ has developed Eternal Beauty Ritual to treat:

  • Hydro-nourishing action
  • Redensifying action
  • Renewing action
  • Cellular restoration
  • Antioxidant action
  • Facial oval lifting effect
  • Reduction of puffiness and dark circles under the eyes

 

How should the treatments be combined?

In the morning

STEP 1: Cleanse the skin with Micellar Detox. Deep cleanses, detoxifies and prevents ageing.  You will get a more elastic, firm and luminous skin.

STEP 2: Apply Eye Contour & Expression Lines, massaging the area of the nasolabial corner and forehead. Bags and dark circles under the eyes gradually disappear.

STEP 3: Apply the Booster Intensive Cells. Youth accelerator. Anti-wrinkle.  Lifting effect.

STEP 4: Energizing Detox Cream treatment, restores firmness and tone to the skin. Blemishes and shine disappear. The skin comes back to life.

STEP 5*: Apply Moisturizing Cream, after the eye contour only if extra hydration is needed.

 

At night

STEP 1: Cleanse skin with Micellar Detox, removing impurities accumulated during the day.

STEP 2: Apply Eye Contour & Expression Lines, a serum with Lifting Effect for the eye contour and expression lines. Reduces wrinkles, puffiness and dark circles.

STEP 3: Apply Booster Intensive Cells, youth accelerator. Anti-wrinkle Lifting Effect.

STEP 4: Intensive Global Cream Treatment, a global effect redensifing renewal cream. Triple action: fills, redefines and remodels. More radiant, firmer and wrinkle-free skin.

SHop the ritual

ETERNAL BEAUTY